Frito-Lay announces ‘rainbow Doritos’ to support a LGBT organization associated with a vile, hateful and violent man.
Companies often use new gimmicks to sell their products. New marketing ideas seek to attract consumers who maybe didn’t use the product previous to the latest gimmick.
Frito-Lay is no different and have decided to create rainbow Doritos to support the LGBT Community.
Snack food maker Frito-Lay, the company behind Doritos, has partnered with the It Gets Better campaign in introducing the chips, which are based on the colors of the rainbow Pride flag. The It Gets Better organization provides support to gay, lesbian and transgender youth. […]